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Much Wenlock Museum and Olympian Trail

The grave of William Penny Brookes at Much Wenlock in Shropshire.
Souvenir programme available Gift shop
Much Wenlock Visitor Information Centre and Museum, The Square, Much Wenlock, Shropshire TF13 6HR   01952 727679

Websites: Wenlock Olympian Society   Much Wenlock Guide   Shropshire council promotional film
Museum: Until 31 August: Daily, 10.30am-1pm and 1.30pm-4pm. Free.
Getting there: The nearest railway stations, Wellington and Telford, are both seven miles away with trains to and from Wolverhampton and Shrewsbury. Arriva's 436 bus between Shrewsbury and Bridgnorth stops in Much Wenlock. Arriva's 88 bus operates between Telford and Much Wenlock and the 88a service from Telford to Bridgnorth stops in Much Wenlock.
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The Shropshire town of Much Wenlock – a key inspiration for the revival of the Olympic Games in 1896 – now has its museum open again for 2012, thanks to a half-million pound grant from the National Lottery to promote its sporting heritage.

That connection has led to a trail of VIP visitors in recent decades, including the Queen (in 2003) and Juan Antonio Samaranch, the President of the International Olympic Committee, in 1994.

In 1890 one of his predecessors, Pierre de Coubertin, was looking at how to get young people more active. Contacted by William Penny Brookes, a Much Wenlock G.P., he visited the town to see the sporting event the doctor had begun 40 years earlier. The Wenlock Olympian Games have been held ever since, with very few gaps. In 2012 they will run from 8 to 21 July.

The £520,800 grant from the Heritage Lottery Fund has funded the transformation of the Much Wenlock Museum, which holds the Penny Brookes archives, expanding its appeal to local visitors and those from further afield.

The lottery funding has also enabled the museum to feature more on the area’s geology, literary, musical and artistic connections, and nearby Wenlock Priory.

Elsewhere in the town, you can visit Dr Brookes’ grave (pictured) in the graveyard of Holy Trinity Church, only a short distance away. Along with a string of locations he will have known well, it is one of the stops on a 2km (3 mile) walking trail devised by his successors at the Wenlock Olympian Society and the town council. The Friends of Much Wenlock Museum run guided tours.

London 2012’s official mascots, Wenlock and Mandeville, are named after the Shropshire town and Stoke Mandeville in Buckinghamshire, reflecting its role in promoting sport for disabled people.
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Captain Matthew Webb, who in 1875 became the first person to swim the English Channel, was born seven miles from Much Wenlock, at Dawley, and there are a small number of exhibits about him at the Museum of the Gorge at Ironbridge. There are also two exhibitions in the Our Sporting Life series.

Sixty miles south, in Gloucestershire, Much Wenlock has a rival: Robert Dover's Cotswold Olimpicks, which began in Chipping Campden in 1612 and is celebrating the 400th anniversary in June - though the event was stopped during the English Civil War and again in the mid-19th Century.